Ask AI gives you expert-level insights about your email performance through natural language conversations. Ask questions in plain English and get data-driven recommendations from an AI that combines email marketing expertise with advanced analytics.

Brew already uses these insights and performance data to automatically optimize the emails and automations it creates for you. The Ask AI feature simply gives you visibility into this intelligence, helping you better understand the reasoning behind Brew’s recommendations and how your email marketing is performing.

Natural Language

Ask questions about your performance in plain English—no need to build complex queries

Key Metrics

See essential email performance metrics at a glance with opens, clicks, and more

Smart References

Use @ to reference specific emails, subscription groups, or audiences in your questions

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Using the Ask AI Feature

1

Access the Ask AI panel

Click on “Ask AI” in the side navigation panel to open the Ask AI interface. You’ll find it alongside other main navigation options like Dashboard, Campaigns, and Automations.

You can quickly open Ask AI from anywhere in Brew by using the keyboard shortcut Command+A (Mac) or Ctrl+A (Windows/Linux).

The interface displays:

  • A chat interface where you can ask questions about your email performance
  • Key metrics cards showing your performance over your selected time period

You can open the Ask AI panel from anywhere within the Brew app without losing your current work. This means you can quickly check performance metrics or get insights while creating campaigns, managing automations, or working with your audience—no need to navigate away from what you’re doing or open a new tab.

2

Ask questions about your performance

In the chat interface, ask questions in plain English about your email performance. Here are some effective questions organized by category:

“What factors are most strongly correlated with email opens in my campaigns?”

“Which days and times have shown the highest engagement for my audience?”

“What’s the relationship between subject line length and open rates in my emails?”

“Which specific email elements get the most clicks across my campaigns?”

“Which specific content elements are driving the most unsubscribes?”

Use @ to reference specific emails, subscription groups, or audiences in your questions. For example: “Why did @Welcome Series perform better than @Newsletter?” or “Which emails perform best with my @High-Value Customers audience?”

Example of Ask AI’s expert response:

Question: “Why did my click rates drop in my last campaign?”

Response: “Your click rate dropped from 3.2% to 1.8% in your last campaign primarily due to three factors:

  1. CTA placement - Your previous campaigns had CTAs above the fold, while this one placed them at the bottom
  2. Audience targeting - This campaign went to a broader audience with 40% less engagement history
  3. Send timing - You sent at 3pm on Friday vs. your usual Tuesday morning slot, when your audience has shown 28% higher engagement

Try returning to your Tuesday morning send time and placing your primary CTA in the first section of your email for your next campaign.”

3

Explore key metrics through card interactions

You can also click directly on any metric card to ask specific questions about that metric:

  1. Click on a metric card (like Open Rate or Click Rate)
  2. The system will automatically focus your question on that specific metric
  3. Ask follow-up questions to dig deeper into that particular aspect of performance

Clicking on a metric card is a quick way to analyze a specific performance indicator without typing the metric name in your question. For example, clicking the “Bounce Rate” card and asking “Why did this increase last week?” is the same as typing “Why did my bounce rate increase last week?”

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Key Metrics

The Ask AI interface displays essential performance metrics in cards on the right side of the screen. These metrics give you a quick overview of your email marketing performance at a glance.

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Understanding Your Metrics

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Selecting a Time Period for Key Metrics

You can select different time periods for the key metrics cards using the dropdown in the top-right corner:

  • Last 7 Days
  • Last 30 Days
  • Last 90 Days
  • Month to Date
  • Year to Date
  • All Time

The time period selection only affects the metrics displayed in the cards. When asking questions in the chat interface, you can specify any time period in your question (e.g., “What was my open rate in March?” or “Compare click rates between Q1 and Q2”).

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Advanced Analysis Techniques

Remember that Brew automatically applies these advanced analysis techniques when creating and optimizing your emails and automations. Using Ask AI helps you understand the “why” behind Brew’s decisions and gives you deeper visibility into your audience’s behavior and preferences.

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Need Help?

Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you:

Search Documentation

Type in the “Ask any question” search bar at the top left to instantly find relevant documentation pages.

AI Assistant Chat

Click the sparkle ✨ icon next to the “Ask any question” search bar in the top left to chat with our AI assistant that’s been trained on our entire documentation.

ChatGPT/Claude Integration

Click “Open in ChatGPT” at the top right of any page to analyze documentation with ChatGPT or Claude for deeper insights.