Email success depends on understanding your audience’s engagement. Link tracking is a core feature that lets you see exactly which customers click links in your emails.

Enabled by default for all your emails, link tracking shows you who engages with your content, identifies your most responsive contacts, and provides essential data for the Ask AI feature to help improve your future campaigns.

Links and opens in transactional emails are never tracked in order to improve deliverability. This helps ensure these critical emails reach recipients’ inboxes without being filtered as promotional content.

Here’s what happens:

  1. When you send an email, Brew routes all links through our secure tracking system
  2. When someone clicks a link, we record that activity
  3. The person is instantly redirected to the intended destination with no delay
  4. You see the click data in your campaign reports

Link tracking provides essential data for understanding your email performance:

  • See what works: Track which links and content your audience engages with most
  • Measure results: Understand which emails drive actual results for your business
  • Improve your emails: Without click data, the Ask AI feature can’t provide insights to help optimize future emails
  • Target interested contacts: Build audience segments based on what people click

Link tracking is enabled by default for all campaigns and automations. This is a global setting that applies to marketing emails sent through Brew.

We optimize tracked links to avoid spam filters and strongly recommend keeping this feature enabled.

​
Need Help?

Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you:

Search Documentation

Type in the “Ask any question” search bar at the top left to instantly find relevant documentation pages.

AI Assistant Chat

Click the sparkle ✨ icon next to the “Ask any question” search bar in the top left to chat with our AI assistant that’s been trained on our entire documentation.

ChatGPT/Claude Integration

Click “Open in ChatGPT” at the top right of any page to analyze documentation with ChatGPT or Claude for deeper insights.