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What are Voices in Brew?

Voices in Brew ensure your emails maintain a consistent communication style that aligns with your brand identity. Whether you want emails to reflect your company’s unique personality or leverage proven voice styles from industry leaders, Brew makes it easy to create on-brand communications with a consistent tone.

Brand consistency

Maintain the same tone and style across all your email communications

Multiple voice options

Create different voices for various audience segments or senders

Proven styles

Use voice styles inspired by email marketing leaders with proven track records

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Adding Your Brand Voice

1

Access the Voices page

Go to the Voices page in your Brew app.

Your first brand voice is automatically created during sign-up based on your business website. Review it and add content from your blog, marketing materials, or brand guidelines to ensure it perfectly matches your style.

2

Click 'Add Voice'

Find and click the “Add Voice” button in the top right corner of the screen.

A modal will appear with four different methods to add your brand voice.

3

Choose how to add your voice

Select from one of these four methods:

4

Review and confirm

After adding your voice, Brew will process and analyze the content.

Your added voice will appear in the Voices table, where you can see a summary of your voice’s style and characteristics.

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Using Template Voices

Brew offers six pre-configured voice templates inspired by industry leaders with proven email marketing success:

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Setting Default Voice

To ensure consistency across your emails, you should set a default voice:

1

Select your preferred voice

Find the voice you want to set as default in the Voices table.

2

Access voice options

Click the three dots menu on the right side of the voice row.

3

Make default

Select “Make default” from the dropdown menu.

The selected voice will now show a “Default” tag and will be automatically selected when creating new emails.

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Voice Best Practices

Be authentic

Your voice should authentically represent your brand rather than trying to copy another company’s style

Consider your audience

Choose a voice that resonates with your specific audience and aligns with their expectations

Be consistent

Use the same voice across channels for stronger brand recognition and trust building

Keep it accessible

Ensure your voice is clear and understandable, avoiding overly complex language

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Need Help?

Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you:

Search Documentation

Type in the “Ask any question” search bar at the top left to instantly find relevant documentation pages.

AI Assistant Chat

Click the sparkle ✨ icon next to the “Ask any question” search bar in the top left to chat with our AI assistant that’s been trained on our entire documentation.

ChatGPT/Claude Integration

Click “Open in ChatGPT” at the top right of any page to analyze documentation with ChatGPT or Claude for deeper insights.